T.G.I. Friday’s, in conjunction with The Richards Group, challenged MOJO Ad to develop a mixed media campaign that persuades today’s 20-somethings that T.G.I. Friday’s can be a relevant spot for happy hour and late night.
This campaign, chosen as the winner of 3 campaigns presented to T.G.I. Friday's and the Richards Group, suggests the creative excuses that become the perfect reasons to Happy Hour.
As the team graphic designer, I executed all creative tactics, as well as designed and typeset the 160-page planbook.
